Watch repair business is the best career path for those who are passionate and love timepieces. Not only selling new watches can make you good money, but also repairing them. Also, if you master the skill of fixing some luxurious wrist watches, you can easily charge $400 to $500 for a single repair job, which is way more than a brand-new Seiko or Citizen.
And if you are already running a repair store that fixes watches and wants to grow your business, this article is for you. We will highlight some suggestions for revamping your watch repair store using repair service software, so that you can put it to the path of success. Below are the details.
To revamp your watch repair store, you must focus on efficiently advertising your business. And these days, one cannot just rely on offline marketing, such as using banners, flexes, or running a commercial on television. The world has changed, and so does its trends.
If you want to make a change at your watch repair store, go for digital marketing rather than conventional modes of advertisement. You can run marketing campaigns on social media platforms, namely Facebook, Instagram, YouTube, and Twitter.
In the same way, employing a watch repair shop POS software can help you greatly. Using the system, you can approach your target audience by sending them promotional emails and messages, letting them know about your new services and offerings.
Equip your Store with the Latest Accessories
A watch repair store not only fixes time prices but also sells several accessories as well. Therefore, to attract more customers and modernize your store, you should fill your shop with all the latest and trending accessories people demand. For instance, leather straps, batteries, bracelets, watch pins, etc.
Additionally, you can have repair parts for the smartwatches as they are so much in trend currently and allow users to stay connected for longer than their phones. Also, you can sell new watches for about $40 to $100, thus boosting your customer base and revenue.
Hire the Right People
To boost your business, hiring the right people is one of the great steps you can take. Your employees can make or break your shop, depending upon their experience and skill set. For example, if you hire not-so-experienced technicians, they will take more time to repair the watch. Also, they may fail to satisfy your customer.
For that reason, always prefer hiring the best-experienced technicians who know how to do their repair job perfectly. They will help you get more customers and finish all the assigned tasks on time.
Use Software to Manage your Inventory
Inventory management can be the most challenging part of running an electronics repair business. And when you own a watch repair business, you must keep an eye on several small parts and accessories that are difficult to manage using registers or manual methods.
A POS Software with an inventory management feature can save you from all this hassle. It will notify you whenever you run out of stock and allow you to order the repair parts from your desired vendor, thus saving you time.
Enhance your Online Presence
These days, a number of users search online for a repair shop or a clothing brand before physically visiting it to have a better idea about its services. So, if you are thinking of revamping your watch repair lab, this is the time you must make an easy-to-use online website and try to rank it on top search engines.
You can hire an SEO specialist that can help you boost your site’s ranking within a few weeks. Or, you can give this project to a digital marketing agency. Soon, you will have many more clients, and your business will flourish at full pace.
Prompt Customer Communication
Your customers are the ones who drive your revenue. Without them, you cannot continue to exist. So, it is crucial that you keep them happy with your products and services. However, you may find it difficult to retain them until or unless you do not communicate with them.
Train your employees, staff members, and technicians to behave well with the visitors. Also, you must hire an individual specifically to get back to your customers on all of their queries and concerns. You can employ a watch repair shop POS software. This system can be linked to your website, making it simpler for both parties to interact well.
The watch repair industry offers several great opportunities for all passionate watch lovers looking forward to getting into this business. Also, if you are already running a watch repair shop, you must put in some effort to make it a successful business.
And by following the suggestions mentioned above, you can revamp your watch repair store this year, and make it succeed like never before. Hopefully, you enjoyed reading this article.