In this era of digitalization, many companies are moving from brick-and-mortar stores to e-commerce. Therefore, to show their presence to the global world, they have to develop a website. Here the important thing to note is that people go through your website if the information is provided to them in the language that they understand. People speak different languages according to their regional and cultural nuances. Thus translation of the website is not enough. To resonate with the website with the target market, you have to take assistance from website localization services.
Difference Between the Website Translation versus Localization
Website translation is the method of altering the source language to the target language. It also includes changing the user interface of the website like visuals and images. As compared to website translation, website localization is a process of adapting the website according to regional and cultural nuances. It is one step ahead of the translation and makes the website resonate with the target market. Multimedia localization is also part of website localization because the website also contains videos related to your products and services.
The purpose of a website and multimedia localization is to make customers feel that the website is designed for them irrespective of their location. They eventually result in more clicks on the website.
Benefits of Multilingual Websites
Let’s dive into the benefits of Multilingual Websites
Reaching a Wider Audience
One of the benefits of a multilingual website is that you can reach a large number of people. You must be wondering how. Only 25% of people in the world speak the English language. Therefore a multilingual website helps you to cater to 75% of potential customers. If you don’t make the website a multilingual website then you will lose a large chunk of the market. With the help of a multilingual website, people that are not aware of your products and services can know them easily resulting in more sales and profit.
Every global company wants to reach more and more customers. To reach potential customers, they must analyze which language is spoken in their region. For example, if you want to cater to the USA market then you have to translate into the Spanish language because the largest Hispanic community resides there.
In this era of fierce competition, one needs to differentiate itself from others. By having a multilingual website, you can gain a competitive advantage over other businesses that are only available in one language. This can help you stand out in a crowded marketplace and attract new customers that want the information in their native language.
Improved User Experience
By providing content in a user’s native language, you are providing them with a more personalized and enjoyable experience. In this way, more users feel connected to your brand. Multilingual websites also allow users to navigate your website more easily. Moreover, it reduces confusion and frustration that can lead to users abandoning your website altogether.
Reduce Bounce and Improve Conversion Rates
According to the report by CSA, 72.1% of consumers spend their time on a website that is in their native language. Customers know that on the multilingual website, they just have to select the language and the information can be displayed to them in that language. Therefore they don’t exit the website resulting in a reduction in the bounce rate. The CSA research also revealed that 72.4% of consumers said that they are more prone to buy products if the information is provided to them in their native language.
Search Engine Optimization
The success of the company depends upon the website that ranks high on search engine results. A higher ranking means that more customers are visiting your website. When people visit the website, they are enticed to buy products and services resulting in more sales and profits. For instance, if you are a game developer and you have developed a website for games. People will visit the gaming website if they have taken assistance from a video game translation agency. They localized the content of the website, keeping in view the regional and cultural nuances. For example in some cultures content related to war, blood, and politics is forbidden.
You should take the assistance of top game localization companies so that you can provide personalized services to potential customers. No matter in which field you are working, website localization shows your customer-centric approach. When customers find content on the website in their language, they feel important and you can use this tool against the competitors. For more commercial success in your business, you must add more languages with time.
The first interaction of the company with the potential customer is through its website. Website is an affordable means of marketing your products and services to the masses. The marketing advisory company, DemandMetric revealed that content marketing on a website costs 62% less than the traditional means of marketing. Moreover, it generates 3 times more leads. Global companies can implement a marketing strategy through a multilingual website.
With Website localization services along with a multilingual website, you can reach a wider audience, gain a competitive advantage and provide a pleasant user experience. Moreover, you can reduce bounce rates and improve conversion rates. Marketing through a website is very economical, It shows a customer-centric approach of the company. This approach can rank your website high on search engines which results in more sales and profit.