Colors have a deep influence on humans. However, they perceive the effect on colors on their eyes. Since, colors have a unique psychology on everyone. Therefore, people have a positive impression of colors on their minds and senses to get a powerful impact. Hence, logo design is a mixture of colors. So, without colors there is no charm and attraction in a logo design as it seems dull and boring to the viewers. Hence, to keep the interest, you have to add lively colors to logo design. However, the value of a logo design increases with colors. However, the spark of colors adds luminosity to your eyes and they have a delightful effect on them.
Nowadays, companies are willing to create vibrant and lively logo designs for their brands. It helps them enhance the brand value and boosts the demand for businesses in the market. So, the demand for logo design is increasing in the market today and companies are extremely keen to hire a logo design company to build colorful and beautiful logos for them. However, it takes a bit of time for designers to make a logo design. Hence, they need to understand the criterion of a company and discuss their requirement to know what exactly they need in their logo design that makes them different. Thus, uniqueness is an element for logo design that sets your brand apart from competitors. So, in this blog, we try to describe our readers the deep meaning and psychology effect on a logo design on their brands.
Red is the color of intensity. Since, it exhibits the extreme sense of attraction to viewers and grab their instant attention. Therefore, the color of red has a potential to force and compel a viewer to must have a first eye glance on the logo design. So, it gives them a romantic expression and enhances their youthful passion. Red displays a shade that increases a desire and thirst for an adoring beauty. However, many leading companies include red in their logo design such as pizza hut, coca cola, Pepsi, McDonalds, Kellogg’s, and Kraft. These are such a few names in branding that use this catchy and trendy color in logo design to make it attractive and inspiring for others.
Blue is a nicely appealing color for a logo design. Hence, the color of blue that soothes your mind and provides a comfort and satisfaction. So, it does not much strike to your eyes and displays a decent and sober look to customers. Most leading organizations use blue color for their brand marketing campaigns including Microsoft, Facebook, Samsung, Dell, IBM, Ford, Twitter, Intel, and GE. These companies utilize this color for their logo designs to show a sophisticated and respectable appeal to your brand. However, blue is among the most primary colors that causes the formation of other new colors from their combination.
Green is a color of life. So, it provides a sense of freshness and liveliness in a logo designs. Many famous companies use this color in their brands to boost their value. So, these organizations include Land Rover, Jaguar, Subway, Starbucks, Acer, and Xerox. Hence, it reflects your inner feelings and have a profound impact on your emotions to eliminate the negativity and fill the positivity. Therefore, these logo designs showcase the height of aspirations and take these brands to their next level of global fame and success. Green is a nature color that gives an eco-friendly and healthy effects on the logo creation.
Yellow is a shade for hope and optimism. It gives an optimistic power and strength to your logo design. The color of yellow combines a mixture of golden and beigey touch to the viewers perception. It stimulates viewers and hook their eyes on the logo. The beauty of a logo enhances by adding yellow color in it. It boosts the confidence and adds vitality to your brand to show its creative essence to the customers. Numerous brands use yellow for marketing such as Shell, CAT, Snapchat, IKEA, NIKON, and DHL. These brands showcase an immensely attractive appeal to customers to view their logo designs and catch the attraction.
Orange has a citrusy color that rejuvenates your mind and refreshes your senses. It shows a sense of fun and joy for the customers. Companies use the yellow logo designs for showing their enthusiastic feelings to the target audience. They include this logo in brands like Fanta, Firefox, TNT, Blogspot, Nickelodeon, and master card. These are vital and integral brands for customers that have a deep emotional connection with them. They keep you emotionally active and fervent to choose and buy their products. The color of orange is ideal for companies that show a warmth and kindness to their customers.
Pink is a girlish color. Girls prefer to choose this color to indicate their feminine gender. It shows a soft, tender, and loving attitude of humans. Companies use pink color in their 2d animated logo design services to denote the womanly nature. They display a feeling of motherhood with this logo. The best brand example for pinkish color logo is barbie doll. It is a lovely symbol for girls to play and groom. Many brands associated with pink color logo are barbie, cosmopolitan, lyft, Claire’s and Baskin Robbin. However, the breast cancer association has promoted this pink color brand logo symbol to inspire, attract, and educate girls about this harmful disease.
Hence, in a nutshell, these above-mentioned are impressive and striking effects of colors on logo design. The formation of logo designs depends on colors and simply be impossible for businesses to create a logo design without adding colors into it. The power of colors exhibit in a logo design and viewers can see and experience it with their eyes. Their eyes are a true witness of colors that gives them a lasting impression and put a profound impact on the creation of a brand logo designs. Colors elevate the true charisma of logo design and appeal the customers to show a startling look to them. Brands can choose a blend of colors that suit their personality and lifts their reputation.