It doesn’t matter where you’re located or who is your targeted audience; local search engine optimization is one of the essential practices that every hotel owner should need to look into. Whether they want to rent rooms or venue spaces or they want to increase overall brand recognition and awareness, local SEO can help to achieve it.
Nowadays, local SEO strategies have become an essential trend in the realm of digital marketing services over the past few years, and for a good reason. With the increase in digital solutions such as smartphones and their robust features, people now search for everything on their phones, even hotels. And when it comes to local searches, your hotel should be available on Google maps so your potential customers can reach you effortlessly.
In this article, we’re going to discuss some of the best tips and tricks that make your hotel presence quite enhanced. Well, it might seem a bit confusing or overwhelming at first, but the below-mentioned hotel SEO tips will send you well on your way to getting good search-engine visibility and maximizing your exposure.
So, read more and learn how you can make the most out of top local SEO services.
Top Local SEO Tips for Hotels
here are some of the best local SEO practices that you need to implement right away in order to get good gains.
Enhance Your GMB Listing
Google My Business is a free tool that works to improve SEO for hotels in a significant manner. It is quite necessary for your hotel to appear on Google Maps. As Google always displays the most informative and relevant results to its users or searchers, having a completely optimized Google My Business listing with top-quality photos and related information about your hotel’s availability, amenities, and prices will enhance your profile. As a result of this, it leads to a great increase in organic traffic to your hotel website.
Your prospective guests can leverage the details in order to contact your hotel and book the rooms or spaces in no time.
If your website doesn’t already have a blog or any kind of interactive content, it is the right time to think about it. With time, informative, relevant, and keyword-rich articles, blogs, and videos will continue to increase the reputation of your website.
The more top-quality information available on your website, the more Google will display that your website is leading the subject.
Be sure that your content supplies demand and make it look like it was written by a professional writer, not a robot. And while it’s essential to feature your target keywords throughout your hotel website, make sure that you avoid keyword stuffing, which Google describes as the practice of webpage loading with keywords in an attempt to manipulate a website’s ranking.”
Instead use keyword phrases, when they make sense.
Pay Close Attention to Images
A picture is worth a thousand words, and when you add creative and relevant images to your hotel website, it attracts eyeballs.
It is better to use clear, high-definition pictures in the right format and remember to name them appropriately. The image file name should contain high-ranked keywords and should also be descriptive.
Furthermore, use intelligent alt text to images, as this is what the browser showcases if users come across problems loading your website.
This is why an alt text should be a well-written tag.
The next essential thing is to resize the image and place them appropriately on pages.
For example, you need to align images of your hotel rooms on the webpage where you’re talking about the layout, not where you’re discussing your in-house restaurants.
Having positive reviews on various listing websites can help you to enhance the conversion rate and helps to attract new guests with the help of an online portal. It is a good practice to ask your guests to leave feedback or comment, or rate the hotel experience in order to improve your business’s online presence.
When it comes to collecting reviews, it also works well as an online word-of-mouth marketing form and strengthens your hotel’s presence in the digital space. Furthermore, it also ensures that you display professionalism and a positive attitude toward your customers and deliver customized replies.
It doesn’t matter if your guest leaves negative feedback; it is better to remain polite with them and inform them of the alterations that you’ll surely make to address their concerns.
We hope that with the above-mentioned tips, now it has become a bit easy for you to cope with the competition in the hotel sector.
At the end of the day, there are scores of ways to enhance your hotel’s local SEO. Even if you do a few of these tips, you will surely see an improvement in your hotel’s search results.
In order to craft the best local SEO strategy, it is better to reach out to a professional local SEO services company that can make one of the most effective digital solutions work for your hotel business. So, do not look further and craft a local SEO strategy right now, as your competitors are already in the game.